Kevin “Jedi” Barton has spent his life immersed in creative industries. He began his career at Universal Music Group Canada, where he went on to create the largest Urban Music department in the industry within Canada. Kevin’s efforts propelled the division’s sales to record numbers; what’s more, Kevin was a pioneer in experiential marketing, creating a template that would soon be followed by nearly every major corporation in the nation.
Kevin has refined his experiences and skills into a technique he calls “strategic storytelling,” bringing effective marketing and brand-building communications to the deeply connected and unceasingly skeptical audiences of the 21st century. Even the best advertising gets tuned out; but great stories get told again and again.
Now, Kevin brings his unique perspective to the table in pursuit of building brand knowledge while still exploring artistic creativity on behalf of his clients, his partners, and himself. As part of a collective of engaged and driven storytellers like himself, Kevin offers an unmatched ability to understand brand stories and bring them to life.